Nigeria and Social Media

With a population of 167 million and 56 million internet
users as at December 2012,

Nigeria is the biggest
internet market in Africa. Of the 115 million mobile
telephone subscribers in the country, 35 million use their
handheld devices to access internet data services.

Between 2000 and 2012, internet penetration grew from
a paltry 0.06 percent to 34 percent, and there are
indications that this trend will continue well into 2020.

Nigeria will remain the largest internet market on the
continent in the near future because it has a large youth
population (one-third of the population is between the
10-24 years age bracket) and a growing middle class
estimated at 23 percent (appx. 39 million) of the
population by Renaissance Capital in 2011.

Nigeria has
a fast-growing number of the two classes which
traditionally drive internet usage around the world.

In Nigeria, there is a draught in a comprehensive
attempt to profile Nigeria’s online users and to give a
description of what they do online, where they do it,
what devices they use to access the internet, and the
factors which affect what they do online at any
particular time.

Thus BusinessDay Research and
Intelligence Unit (BRIU) has investigated the trends and
has a comprehensive report on these behaviours.

Excerpts of the survey section of the report are detailed
below.

Survey methodology

Conducted between May and July 2013, the survey
randomly drew respondents from Lagos (82 percent),
the FCT, Delta, Edo, Ekiti, Imo, Kogi, Ogun and Rivers
online.

An online portal which was programmed to
reduce the incidence of multiple responses from single
individuals was deployed. Questionnaires were then
distributed across multiple channels including Facebook,
LinkedIn, Yahoo, Gmail and specific company email
addresses.

While an online survey methodology allows for
tremendous scale and reach, it provides a perspective
only on the habits of existing internet users, which are
the focus of the research. Additionally, survey responses
are based on claimed behaviour.

Most of the respondents are employees in the financial
services industry (29 percent), manufacturing outfits (5
percent), public sector/civil servants (20 percent),
agriculture (3 percent), while media, ICT and oil and gas
account for 45 percent.

More than half are mid-level management staff; senior
management staffs make up 16 percent of sampled
individuals, while non-management personnel make up
21 percent of respondents. Only 7 percent are business
owners.

Gadgets used to access the internet
There is a clear pattern in the distribution of gadgets
used to access the internet. Laptops are the most
popular.

They constitute 62 percent of gadgets used to
surf the web. Phones and desktops account for 49
percent and 47 percent of gadgets used, while tablets
account for the lowest percentage, 24 percent (most
respondents use a combination of gadgets).

We believe that the preponderance of mobile computers
has adversely affected the trend in gadgets used for
internet access as more and more individuals are
interested in platforms which avail them of the internet
on the “go”.

Based on this, we expect further increase in
the demand for more mobile computers as more
individuals transit from the traditional cathode ray tube
systems to lighter, more energy-efficient computers.

Also, we see an expansion of demand for mobile internet
bundles.

An examination of the responses based on gender
reveals that, apart from tablets, females are more likely
to use light gadgets than males, but there is no
significant difference in the percentage of usage across
gender.

But the preponderance of tablets is higher among males
than females. Response pattern does not show an
established variation between age and the type of
devices used to access the internet.

Brands used to surf the internet

Respondents were asked if they use particular brands
for online access. Their responses present a
kaleidoscope of information which gadget marketers and
makers can use for strategic campaigns. They were
asked along phone, laptop, desktop and tablet lines.

Phone brands

More than half of respondents use BlackBerry
smartphones for internet access while Nokia and
Samsung account for 24 percent and 19 percent,
respectively, of gadgets used to access the web. Other
important bands include the iPhone which is used by 5
percent of respondents, and Sony Ericsson, used by 2
percent of respondents.

We believe that the Sony Ericsson brand is yet to make
a major mark on the Nigerian phone user; also, though

Apple products are considered as premium in the
country and are thus used by a select few, pricing can,
however, tilt this equation in favour of the brand.
Both brands may gain more ground through advertising,
putting in place some price discrimination in favour of
the Nigerian market which is still very fruitful for
smartphone users.

For the low-end market, Nokia
phones seem to dominate the market with other brands,
mainly from Asia, making a significant entry into the
market.

When gender is factored into the equation, the picture
seems to be a little more detailed as a higher
percentage of females use BlackBerry smartphones than
males. Sixty-seven percent of phones used by females
and almost half (45 percent) of phones used by male
respondents to access the internet are BlackBerry
handsets.

For the male segment of the market, 21 percent use
Samsung smartphones while 17 percent of females who
took the survey use the Samsung brand for internet
access. Nokia accounts for 27 percent of phones used
by males for access while the brand accounts for 8
percent of phones used by females.

Laptop brands

Data from respondents shows that HP brand come top
among the brands used to access the internet by
respondents. We believe that this can be used as a
proxy for the most popular laptop brands in Nigeria.

The brand accounts for over a three quarter of laptops
used by respondents to access the internet and 61
percent of desktops used. Also, correlated with HP is
the Compaq brand which also accounts for a significant
portion (13 percent) of laptops which respondents say
they use online.

Dell is also a formidable brand in Nigeria as it accounts
for 13 percent of laptops and 18 percent of desktops
used to access the internet by respondents. Other
important brands which respondents indicate that they
use are Acer, Mac and Samsung. These brands
represent a minor percentage of computers used by
respondents.

It is not obvious that there is an age or gender bias to
the use of any particular brand. A male is equally likely
to use a HP laptop or desktop as a female. What is,
however, different is that males seem to exploit a more
assorted array of brands while females use the
traditionally known brands.

Tablets

The share of tablets as gadgets used to access the
internet relative to other gadgets is still small. However,
Samsung and Apple products account for all tablets
used by respondents.
For the males and females sampled, Samsung tablets
account for a higher portion of tablets in use. They
account for 60 percent of gadgets among males and 67
percent for females.

Thus for every one iPad in use,
there are at least two Samsung tablets. Difference
across the age brackets for particular brands is not
obvious.

How respondents use the internet

The main reason respondents browse the internet is to
search for information. Other major reasons include
sending emails and work.
As many as 84 percent are online for information
gathering purposes, 81 percent use the platform mainly
to send e-mails, while for 76 percent it is part of their
work tools.

Though social media is important to users,
only 45 percent of those sampled see it as the major
reason they go online.
From the responses, it can be inferred that there is less
buying and selling activity online among respondents
compared to other online activities. Only 7 percent of
them see buying and selling as a major reason they are
on the internet, while 19 percent see paying for services
as a major reason for being online.

Finally, 26 percent of
all respondents consider checking bank accounts as a
major reason for going online.
We believe there is a vacuum in online sales and
marketing in Nigeria even as internet penetration
continues to grow.

But there is evidence that more
individuals have embraced internet banking compared to
buying and selling online. Trust, access to online
payment infrastructure and knowledge of how these
processes work have been identified as clogs in the
wheel of online buying and selling business in Nigeria.

We believe that continued reinforcement of publicity on
how the whole process works and how safe and easy it
is can significantly tilt the equation in favour of online
buying and selling in the country.

Viewed from the point of view of gender, the major
activities carried out online are the same. But while 6
percent of females see buying items online as a major
reason for being on the internet, only 1 percent of males
have the same view. Also, while 8 percent of female
respondents see paying for services as a major reason
for being on the internet, only 4 percent of males have
the same view.

Social media sites with the buzz

Across the website types, social media accounted for by
far more traffic. Facebook, Twitter, LinkedIn, My Space,
Tumblr and Instagram were among the social media
platforms investigated in the survey. Of the lot, 73
percent of the respondents said they are active on

Facebook daily, 35 percent are active on Twitter, while
LinkedIn accounts for 25 percent of social media
presence. On the other hand, Tumblr, My Space and
Instagram are yet to make any impact on respondents.
Their combined patronage is less than 2 percent of
respondents.

All the females that took the survey say they visit
Facebook regularly, while more than a three quarter use
Tweeter. Sixty-four percent of respondents say they use
LinkedIn and Skype, respectively, while Google+ and
Whatsapp are used by half of female respondents,
respectively.

Less popular sites among females include
Instagram and Pintrest. Both sites account for less than
15 percent of female traffic.
We believe this information is important to brand
advertisers and publishers who work on female-sensitive
brands.

Targeting online advert in the direction of
websites with most of the female traffic will create the
level of brand resonance, reach and reaction which
advertisers seek. Since more women frequent these
sites, the probability that an online campaign targeted
through them will succeed is higher.

Not all male respondents visit Facebook. Only 97
percent of male respondents have Facebook accounts
and use them regularly, though this is significant.

LinkedIn is the second most important social media site
visited by males, more than half (56 percent) of all
respondents to the survey use it.

Google+, Y-Messenger, Skype, and Tweeter are used by
an average of 50 percent of respondents, while sites like

My Space and Instagram have very low penetration
among those sampled.
Advertisers and media executives who want to engender
brand awareness can use the information contained in
the complete report for selecting the best platform for
online ads.

What sites do people visit using mobile devices?

One important finding in the survey is that the amount
of traffic sites enjoyed is different depending on what
each site offers. But even among sites which offer the
same services, there are more hits for some sites than
others.

Respondents to the survey were asked about the
websites they visit most on their mobile phones and the
results show that Facebook, Yahoo, Google and
newspaper sites have the highest patronage.

As many as 73 percent of the respondents said they use
Facebook on the go, while Tweeter and LinkedIn have
35 percent and 30 percent of respondents’ attention.

The survey shows that MySpace, Instagram and Tumblr
have gained little ground in Nigeria. Their average
patronage is less than 2 percent of respondents.

Apart from social media, Yahoo, Gmail and newspaper
websites are the most frequented. Sixty-five percent of
respondents visit Yahoo daily, 44 percent of
respondents visit Gmail and newspaper websites sites
daily, while recruitment sites attract 13 percent of
traffic.

Also important is the level of attention received
by Nigerian and foreign corporate sites: they attract 12
percent and 19 percent of traffic, respectively.
Conclusion
Nigeria presents an exciting environment for ISP and
online advertisers. But understanding the dynamics of
the internet and the way those who use it do will go a
long way to engender their success. The online
environment is very dynamic and the most recent
information must be obtained as soon as it is available.

Courtesy: http://businessdayonline.com 2013

10 things you must not say to your Single friends!

1. Don’t talk crap on your single friends’ exes.  Here’s the deal: We loved them. Even when they were terrible guys. Just like you love your husband, the guy we would never talk bad about even when he messes up. There is a time and place for your real opinion. We’ll let you know when that is.

2. Don’t tell your single friends it’s about being content. Most of the world gets married. You got married. Especially in Christian American circles, marriage starts fairly young and as hard as it is to go without it at times, it’s much worse when someone makes you feel guilty for wanting it.

Please be careful not to imply that we should feel content with God either. All we take away is that in addition to being single, we are also doing a terrible job following Jesus.

There is room in the Christian life to be sad. There is room to be frustrated. We are often so quick to rush people into being okay that we make them feel it’s wrong to be anything short of content.

3. Don’t compare your single friends’ adult relationships to your high school or college ones.  We understand you dated him for four-plus years. We’re sure it was meaningful.

No one is saying it’s not. But adult relationships and teenage ones are different ball games. Adult relationships typically start out on a serious foot. If we break up, it isn’t just about taking down a few sorority dance pictures; we are breaking up with an entire future. The wedding, the house, and the growing old together that we most likely talked about with our ex will never come to pass. Nearly every friend I’ve walked through an adult breakup with has turned to me at some point and said, “I feel like I’m going through a divorce.”

4. Please don’t complain in front of your single friends about having to have sex with your husband.  Save that for your married friends. One friend wrote, “If you want to have an honest conversation about how your expectations for sex have changed, by all means, share. We absolutely care about that. But don’t make flippant comments on how put out you are by your active sex life. Some of us are holding on by the skin of our teeth here!”

5. Don’t call your single friends at 10:00 a.m. and ask them if they’re awake yet. We’re single, not children. Please don’t forget to ask us for advice on finances or business. We still have life experience outside of relationship experience. Also, don’t always give us the back seat or the pullout couch on vacation while the marrieds take the beds. We all like a good mattress. And you know it.

6. Remember that you don’t understand what it’s like to be alone at this age.  If we come to you hurting, venting, or complaining, please don’t find a way to work in the fact that you think we should be happy. (Unless we’ve done it a hundred times and need to snap out of it. We need a good kick every once in awhile too.) Doing everything by ourselves that we thought we’d do with a spouse can be rough at times.

A lady at my church asked me once if she could pray for me. I had just ended my relationship with Jake and quit my job (because I thought I would be moving to where he was).

I tried to explain to her that I had no idea how to rebuild my life at this point. I had no direction and no one to tie me down somewhere. She listened and began her prayer this way: “Lord, please help Cindy to see the beauty in her opportunity and independence. Help her to see that people would kill for her freedom and to be thankful.”

At that time, I’d had enough freedom. I wanted to settle down with someone. Being single doesn’t always feel like opportunity. Some days it feels like being lost and behind. Even with a full social life of friends and family, the truth is we eat most meals alone. We drive alone, come home to an empty house, and put our suitcases in the overhead storage compartment all by ourselves. If you’re married, you most likely don’t live that way.

I know there are busy moms who would kill for some alone time. There are married people who would love the luxury of a trip with girlfriends. I get (in theory) that having kids and a spouse is stressful, hard work, and a ton of responsibility. It’s probably good and bad depending on the day. The same goes for being single. It isn’t perfect on either side.

7. Don’t set two single Christian friends up just because they are both Christian. If our only common denominators are single and religion, stop yourself. Please use some judgment when orchestrating these setups.

8. Don’t forget to set your single friends up.  Married friends will often say, “I know someone you have to meet! You would be perfect together.” And then that’s the last anyone ever hears of it. Don’t be fooled; we are totally reliant on you to get that ball rolling. Make the phone call, organize the BBQ, send them the number! If it’s someone you truly think is a good fit, we’ll be grateful. And even toast you at the wedding... if  you actually come through.

9a. Don’t make your single friends’ love life, or lack thereof, the most pressing thing to inquire about every time you see them.  (As though everything else in our lives is subpar.) One friend wrote, “I often get random, little encouraging cards from my married friends saying, ‘I don’t know why you haven’t found someone, but know that I’m praying for Mr. Right to come soon.’ I don’t really appreciate this. I mean, thank you for praying, but I’m also concerned with finding a career, mentoring high school girls, and navigating healthy relationships with my crazy retired parents who may kill each other if I don’t check in on them every week! Since you’re already praying, could you add those to the top of the list?”

When our married friends make our dating lives the center of attention, we sense pity. We wonder why the other parts of our lives don’t matter as much as this one area we can’t control.

I imagine it would feel the same if we asked only about your baby and never about you. Yes, the baby is taking up most of your attention, but you are still valuable in other ways.

9b. Don’t ask your single friends for detailed updates about their relationships and not be honest about your marriage. For some reason, everyone and their mother feels they can ask about my dating life. If I have a boyfriend at the time, they immediately want to know how it’s going and when we are getting married. Look, if I’m not telling you I’m engaged, it’s probably something he and I are carefully sorting through. I’d prefer not to go around blabbing about it. And unfortunately it would be wildly inappropriate for me to return the inquiry with, “How’s your marriage going?” I may as well ask, “How are your finances? How’s your diet? How often are you two having sex?” Off limits.

Sharing details communicates a level of friendship and trust. With our close married friends, single people want to be confided in with equal vulnerability. If you aren’t going to ante up, don’t ask us to just so you can be in the loop or give us your two cents. I’ve had converations that look like this:

Married friend presses for details. I provide details. Married friend gives advice. I listen and try to think of how to explain my side without being rude. Married friend continues with advice. I’m quiet and hopefully polite. Conversation ends.

Whether they’ve been married exactly thirteen days or this is their first serious relationship and my fifth, I’m always the student in the situation. It’s not a great climate for growing a friendship, as you can imagine.

10. Don’t count your single friends out as aunties!  We may not have the baby skills on lockdown, but we do care. We do want to be at important milestones, buy baby clothes, and one day tell your kids college stories about you that you’d prefer we didn’t share. We do want to have dinner at your house with the family (and then grab a drink after you put them to bed).

11. Don’t assume every single person is looking for a relationship.  I would argue that deep down, 97 percent are looking. (This is not a real statistic; I completely made it up on my own.) Still, the 3 percent who don’t want a relationship do matter, and it’s important to know where a friend stands. Don’t be quick to put your expectations on them. There are seasons when I’m open to dating and seasons when I say no because I’m excited about investing in other things. It’s best to ask where we are as opposed to jumping to your own conclusion.

In summation, all people, married and single, want to feel like their stage of life is okay. We all want to feel like we are on the right track. It can hurt to feel like everyone is waiting, prodding, expecting, or feeling bad about the way your life is going. This tends to come out in the way we talk to each other. It’s important for both sides to listen and to kindly choose our words carefully.

By Cindy Johnson

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Social Media

Organizations have taken advantage of the trends while some have dropped along the way.

As the world is getting smaller through the internet and use of social media platform.

We know Social Media is tasking, power consuming, time-consuming, and cost effective as a level of expertise is required.

We have being managing Social Media platforms since since 2010, we ease your entrepreneurial mind of this while you focus on internal productivity.

I am Iseoluwa, a Social Media Manager, I look forward to getting a response from your next week.

If you have any immediate questions, please feel free to contact me directly on BBM : 7E05F25E or

via mail iseoluwa.iyiola@gmail.com

@iseoluwa_iyiola

@Enlightenmemore

BBM Channel C00187C23

Get One Month

Some Organization Website's info are obsolete, why not use Social Media&save cost.

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Mail us 10 Outstanding things your school did last year 2014 on or before January 30th 2015.

We have being managing Social Media platforms since since 2010, we ease your entrepreneurial mind of this while you focus on internal productivity.

I am Iseoluwa, a Social Media Manager, I look forward to getting a response from your next week.

If you have any immediate questions, please feel free to contact me directly on BBM : 7E05F25E or via mail iseoluwa.iyiola@gmail.com

@Enlightenmemore

BBM Channel C00187C23

Top Notch School Event

S

chool Events are those activities that we have like an award ceremony, End of session party, Carol Service, Open Day, Cultural day, Children's day and the likes.

School events are actually a means of publicizing your school, it tells me what kind of school this is, where this school is going in the nearest future.

Parents gets to invite other parents, child's family relations get to come around, societal figures may come, it may get to be on the Internet, etc as the world is going global etc.

With all this we wouldn't want to leave a wrong or bad impression on the hearts on everyone.

We need to identify :

What kind of event are we holding?  ( is it end of session, PTA night, Children's day, etc)

Outline WHY do we want to hold this event? (Aims, objectives, goals, of the event)

Who are we expecting at our event? ( list out all the names of the invitees and they must be relevant to the goal of the event)

How long will this event take? ( is it in Hours/ days/weeks? )

Who can handle the planning of this event well amongst all the available hands with me? ( maybe a teacher, head teacher, who is best at event planning that will all become a member of the events planning committee after identifying them, your number of committee is dependent on the size of the event, elect the proactive, efficient member to assist the Chairman of the Committee, or to Chair the Committee)

The Committee are to identify:

What do we need to have a successful event( the relevant resources needed to meet the outlined goal of the event - the colours, environment, location, venue, Master of Ceremony (MC), programme of the day, food, decoration, power supply, gifts, security,music, etc)

How do we get them?

How much will they cost?

Draft a budget for the event?

Send an invites to all the invitees

Assign tasks to carried out by other member of the committee

Give deadlines ( not so long) to every assigned task and ensure follow up on the individuals daily, weekly

Hold Frequent meetings to get feedbacks, make corrections, evaluate and chart the course again, create social media platform to encourage seamless communication amongst committee member

Sender Reminders to Invitees a week before

A DAY TO THE EVENT
Identify the time the event is actually starting

Contact the Master of the Ceremony (MC)

Go the event center/ hall ensure the place is ready for the next days program

Go with a Checklist of what ought to be ready and tick the ones that have been done, work more on what is not done yet.

On the D-DAY:
Go with the checklist again, check all over again

Everything should be ready an 1hour before the event start

who is in charge of what during the event?

Get the Mc available an hour before the event.

Have a BEAUTIFUL event....

Make your EVENT count....

And your School is heading for the top.....

7 Things Successful Young Careerists Do Every Day

Candy Crush I know you love Candy Crush. We all do. But every time I receive that “[Facebook friend] invites you to play Candy Crush Saga” notification I think: “Man, what a time suck that game is!” The super-addictive app and its red, orange and yellow candies steal precious seconds from our day… “OK, just another five minutes and then I’m done. I swear!” Rather than allow Candy Crush (like Farmville and Angry Birds before it) to dominate your time, fill the day with these productive habits. Successful people – your job seeking competition – already do.

1. Productive People Network Even When They Have a Job They spend an extra 30 minutes at an after-work happy hour mingling and chatting. They always remember to use the six most powerful words in networking and and use free time to develop business relationships. Before calling it a day… they meet new people and nurture existing relationships. 2. They Send Thoughtful Notes Just Because A “thank you” here, a “congratulations” there…productive people send off little notes (or tweets) because they make someone’s day. They know the power of a compliment and particularly one that’s out of the blue. We’re all working hard out there. Sometimes it’s nice to be noticed. 3. They Tinker with Side Hustles Yes, it’s true every 20-something should have a side hustle. It will teach you new skills, make you more versatile and possibly open new career options. Mobile gaming is mindless. A side project on something you’re passionate about? That’s the brain firing on all cylinders.

4. They Update Their LinkedIn Profiles Productive people are keenly aware of how they look to other people. When they have a few minutes to spare, they check on their LinkedIn profiles and maybe even rework the Summary section (like this). They might also dust off their actual resumes to ensure they’re current. You never know when you’ll need it.

5. They Read the News Especially news about their specific industry. It’s so valuable to understand the latest headlines and trends in your line of work. Then you can see what’s coming and how to adapt. But mostly you can impress important people when sitting around big, fancy conference tables. FYI: Google lets you create news categories based on keywords that matter to you. Pretty nifty. 6. They Ask for Feedback Rather than assume all is well, they walk over to people they respect and say “Can you take a look at this real quick… tell me what you think?” or “How do you think the presentation went… what can I do better?” And then they listen, and then they march back to their desks to make the fixes. 7. They Never Sit Idle Newton is right. An object in motion tends to stay in motion. The more productive people move, the more they accomplish. If they stop and fall into a 20-minute Candy Crush hypnosis, they leave a lot of opportunity on the table. Get the work is behind you. Do each of these seven things, every day. Ten steal a few minutes to numb your brain on Candy Crush. You’ve earned it! Photos/source: www.canstock.com www.you intern.com www.123rf.com